Koncept
Digital Media Agency

Norwich, Norfolk
01603 487896
[email protected]

Pay Per Click

Campaigns that convert.

Pay-per-click (PPC) is an online advertising model in which you pay the ad publisher when a user clicks on the ad. If done correctly, this is a very effective and cost-efficient way of increasing traffic to your website, raising conversion rates, and promoting your brand. At Koncept Norwich, we are experts at creating effective pay-per-click ads for various platforms. Here is what we can do for you.

Keyword Research

Pay per click ads are designed to display on relevant pages through carefully selected keywords. At Koncept we know that any successful pay-per-click ad campaign requires thorough keyword research so that the ad displays in the right place, at the right time, and to the right people. We will choose the best keywords for your ad to stand out from the competition and attract the highest number of potential customers. This will also improve the ad's quality score, and potentially lower the cost.

Well Crafted Ad Copy

Not only should an online ad appeal to search algorithms, but also to the people you intend to reach. The quality of an advertisement’s copy affects how well you engage your target audience and how they perceive your brand, and ultimately determines whether they are going to click on it. At Koncept, we consistently create well-written, engaging content, including excellent ad copy.

A/B Testing

By making two different ads for the same ad topic and running them simultaneously for a set period of time, we test which of the two is more effective. This tells us which images, text, or even target audiences generate the most traffic for the ad in question. We then run the best performing ad for the remainder of the campaign, ensuring that you’re getting the most out of your PPC advertisement.

Bid Management

Once we have selected the best keywords for your PPC ad, we determine what bid to make on the cost-per-click (CPC) for each keyword. When done correctly, bid management results in excellent cost efficiency and a high return on investment (ROI).

Landing Page Relevancy

The most important part of a PPC ad is where it leads. When a user clicks on an ad, they expect to find out more about whatever is being advertised and potentially intend to buy it. The quality and content of the ad’s landing page will determine whether a user is going to ‘bounce’ or become a paying customer. With our expertise in web design and content, we will ensure that your ad leads to an excellent landing page.

Create, Observe, Improve

At Koncept we are not afraid to admit that there is always room for improvement. We generate regular reports on our PPC ads to analyse their performance, and share our findings with our clients. We then provide professional advice on how we can best improve the PPC ad for maximum efficiency, and to continue to make the most out of the campaign.

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