Eyewear Fashions is a premium online retailer of designer glasses and sunglasses. They stock top designer brands, including Armani, Prada, Ray-Ban, and Tom Ford. Keen to increase sales and expand the business internationally, managing director Paul contacted Koncept to make the vision happen. (No pun intended!)
After much research and discussion, we designed and implemented an on-site SEO strategy to improve traffic and conversions via the website. This included building backlinks, writing high-quality articles and achieving features on other industry-relevant websites of notable authority. To improve the website’s speed and usability and ensure that customers have a positive experience when they visit the website, we also transferred the Eyewear Fashions website to our super-fast UK servers.
The improvements we made to their online marketing strategy resulted in a significant increase in users. On average, the number of users from organic searches has increased by 170%, while purchases have increased by 200%. Furthermore, the website enjoys a great improvement in its position on SERPs and its domain authority.